I Have a Beef with Old Navy
Perhaps I am too sensitive.
Or perhaps I am totally right on.
You can decide that for yourself.
Here recently the commercials from Old Navy have become more and more odd in their delivery.
Their “supermodelquins” ad campaign was already weird. But now they’ve taken it to a new level that has actually been rubbing me the wrong way.
This new ad campaign is a spoof of America’s Next Top Model but with real girls competing to become “The Next Supermodelquin.” They get elimiated as they fail to live up to a mannequin’s standards of poise and beauty. Even going as far as to say to the eliminated girls, “Never give up on your dreams of being fake.”
The competition is also being held online for real people (women, men and children) to submit their pictures to be chosen… and then be transformed into a supermodelquin of their own likeness.
Is this encouraging our girls to once again aspire for a perfection that they can’t possibly reach? Or am I reading too much into something that is meant to be oververtly silly?
Disclaimer: I am not offended enough to boycott them or anything. After all, they are the only place that I find petite jeans that fit. I am just disappointed with this ad campaign… especially coming from a company so family-friendly and that is almost completely free of sexually explicit advertising.