sorry we missed your call…
below is the link to a voicemail my department received in reference to the direct mail (also below) we sent out for easter 2008. our mailer was a take on Target’s “Expect more. Pay less.” with our ad saying, “Expect more this Easter” with an easter egg shaped target. a harmless parody.
take a listen. and read on. sorry i couldn’t figure out how to embed it.
my reason for sharing this is more than the ad.
first, this voicemail made me laugh. as one of the creative minds behind the ad, i rolled my eyes and quickly jumped into defense mode. i become cocky. but after listening again, i remembered his voice. this man’s called before. maybe once or twice a year. his caller id is always blocked and he calls a time of day when no one is here to answer. just to complain about The Church. just as outrageous, just as funny, each and every time.
after listening once more, his voice noticeably shaky, i began to see past this man’s anger just long enough to see the person behind the call. he’s in midst of a battle for his life. his soul. just like we have all been.
my heart is now broken for him. with all our planning and focus on easter, we still missed this guy. again. and it was for him. it saddens me. yeah, he got our mailing, but a lot a good that did. all he saw and he knows about our church is this mailing. he doesn’t know that we actually do all the things that he thinks we should be. he doesn’t know that each thing we do is with people just like him in mind.
i don’t negate that fact that, sure, we had thousands of other visitors come through our door. lives were forever changed through the acceptance of a Savior (yea God!) but i guess i see this man on the voicemail as “the one sheep” that got away. out wandering alone. still missing out on the gift that awaits him.
“See that you do not look down on one of these little ones. For I tell you that their angels in heaven always see the face of my Father in heaven. What do you think? If a man owns a hundred sheep, and one of them wanders away, will he not leave the ninety-nine on the hills and go to look for the one that wandered off? And if he finds it, I tell you the truth, he is happier about that one sheep than about the ninety-nine that did not wander off. In the same way your Father in heaven is not willing that any of these little ones should be lost.”
thoughts on any of this? the ad? the approach? his response? whatever it is, i’m interested in hearing your feedback.